Girls Inc Cajun Cookoff 2017 Success Story

Girls Inc. of Central Alabama hosts one of the biggest events in the city and has done so for seven straight years! The Annual Cajun Cookoff event is not to be missed with 23 cook teams in Birmingham's favorite outdoor venue, Railroad Park. Girls Inc., strives to inspire all girls to be strong, smart, and bold. They help girls reach their full potential by providing gender-specific, age-appropriate programming that teaches life skills and promotes healthy life choices. The Girls Inc. organization has been named one of the Top Five Youth Serving Nonprofits by Philanthropedia, a Guidestar publication.

THE CHALLENGE

Easy-to-create teams (for participants)
Capture new donors
Competition
Sell tickets on-site (outdoor venue)
Accept donations on-site
Gather information for next year's event

THE SOLUTION

Combine Swell's event and team management platform with online peer-to-peer fundraising
Create Easy-to-Navigate event website to sell and manage teams
Allow donors to "vote" and credit their gift to someone specific/specific team
Accept donations on-site with iPad App (just need hot-spot for internet)
Sell at-the-door tickets iPad App (just need hot-spot for internet)
Capture donor information with each donation and ticket

a simple way to help us promote the event and encourage friends to come!

THE RESULTS

758 transactions (tickets and donations) accepted on-site
Increase online presence with 31,666 visits to the event website
24 Cook-Teams participated
Over 1372 total tickets sold and information captured for each
Raised $108,788