Girl's Inc. of Central Alabama

Cajun Cookoff

Team Event with Tickets

See how this organization uses Swell to encourage competition and great food!

7th Annual Cajun Cookoff 

Girls Inc. of Central Alabama hosts one of the biggest events in the city and has done so for seven straight years! The Annual Cajun Cookoff event is not to be missed with 23 cook teams in Birmingham's favorite outdoor venue, Railroad Park. Girls Inc., strives to inspire all girls to be strong, smart, and bold. They help girls reach their full potential by providing gender-specific, age-appropriate programming that teaches life skills and promotes healthy life choices. The Girls Inc. organization has been named one of the Top Five Youth Serving Nonprofits by Philanthropedia, a Guidestar publication.
  • Client: Girl's Inc. of Central Alabama
  • Event Type:Cook Team Event  + Individual Tickets
  • Other: Competitive Fundraising


  1. Easy-to-create teams (for participants)
  2. Capture new donors
  3. Competition
  4. Sell tickets on-site (outdoor venue)
  5. Accept donations on-site
  6. Gather information for next year's event


  1. Combine Swell's event and team management platform with online peer-to-peer fundraising
  2. Create Easy-to-Navigate event website to sell and manage teams
  3. Allow donors to "vote" and credit their gift to someone specific/specific team
  4. Accept donations on-site with iPad App (just need hot-spot for internet)
  5. Sell at-the-door tickets iPad App (just need hot-spot for internet)
  6. Capture donor information with each donation and ticket

a simple way to help us promote the event and encourage friends to come!


  • 758 transactions (tickets and donations) accepted on-site
  • Increase online presence with  31,666 visits to the event website
  • 24 Cook-Teams participated
  • Over 1372 total tickets sold and information captured for each
  • Raised $108,788


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