Bar Foundation of New York

New York Lawyers For Children

Online Campaign

New York lawyers come together to make a difference.

NY Lawyers 4 Children


The NY Bar Foundation has established the “NYLawyers4Children” Fund to make special grants to trusted organizations providing pro bono legal services to these children and families. The fund also supports the New York State Bar Association in coordination, training, and other efforts in this regard. 
  • Client: New York Bar Foundation
  • Event Type:Online Campaign
  • Other:Fast-Paced

THE CHALLENGE

  1. Create a fundraiser quickly!
  2. Easy online giving
  3. Recognition for donors
  4. Share online
  5. Raise $8,000



THE SOLUTION

  1. Use the Swell dashboard to make a unique online fundraiser and launch within 3 days
  2. The donate function is quick, easy and mobile optimized 
  3. With each donation, a personalized 'thank you' tweet was generated (For which the organization then re-tweeted for more social media interaction)
  4. Easy "share" buttons with pre-generated tweets, Facebook info and email function
  5. Share online to raise money and double the goal within 2 weeks!


THE RESULTS

  • $18,935.00 raised
  • 137 individual transactions 
  • 250+ related social posts

 

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