Junior League of Birmingham

Community of Lights Campaign

Online Campaign

See how this organization uses Swell to encourage competition and great food!

inaugural Community of Lights Campaign

The Junior League of Birmingham launched the Community of Lights Centennial Campaign in early 2017 with a commitment to raising $1.25 million over the next 5 years. To celebrate and commemorate the Junior League of Birmingham's 100th Anniversary, The JLB has committed to provide One Place Metro Alabama Family Justice Center the lead gift to acquire and remodel a space for operations. This effort kicked off in partnership with 20 Torchbearers who will pass their torches to a new set of committed advocates in 2018. And the cycle will continue until The JLB reaches its' zenith in 2022 with the success of 100 Torchbearers and their supporters. 
  • Client: Junior League of Birmingham
  • Event Type:Online Campaign 
  • Other:Ticketed Event, Person-Focused Fundraising (Torchbearers)


  1. Launch an inaugural event (which will be a continuing effort for 5 years)
  2. Create an interactive online campaign
  3. Capture new donors
  4. Highlight / Honor specific fundraisers (torchbearers)
  5. Raise $200,000
  6. Make donating easy
  7. Allow donors and torchbearers to see their own fundraising efforts clearly


  1. Utilize Swell's peer-to-peer fundraising tools and event platform to create a fun and personal  online campaign + event
  2. Easy-to-use website template allows for multiple tabs to highlight and honor torchbearers
  3. Allow donors to credit their gift to someone specific
  4. Accept donations pre-event, during the event and post-event (online + credit card swipes on-site)
  5. Capture new donors for the League
  6. Track and encourage fundraising and donations through the website leaderboards and on-site with a visual app

Download a written summary of the Junior League of Birmingham's Community of Lights Campaign.  Click Here

How wonderful 
to have 
technology to support
non-profit fundraising 
and what a difference it has made!


  • 56% of campaign given my non-league members

  • 18,386 visits to the event/campaign website
  • 624 first-time donors
  • Over 859 individual donations
  • Raised $261,174


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