--- title: Community of Lights description: The Junior League of Birmingham raised $261,1774.00 for their Community of Lights Campaign with Swell. --- [![Turbosodium.png](https://cdn2.hubspot.net/hub/685080/hubfs/HubSpot_Template_Marketplace/Turbo_Sodium/assets/Turbosodium.png?width=206&height=22&name=Turbosodium.png "Turbosodium.png")](https://marketing.clickray.eu/turbo-sodium-home-v1-main) Search this site on Google - [Default HubSpot Blog](https://blog.swellfundraising.com) [Client Login](http://manage.swellgives.com) - [![Twittee](https://www.swellfundraising.com/hubfs/Swellfundraising-Mar2017-Theme/Images/twitter_secondnav.svg)](https://twitter.com/swellfunds) - [![Facebook](https://www.swellfundraising.com/hubfs/Swellfundraising-Mar2017-Theme/Images/facebook_secondnav.svg)](https://www.facebook.com/swellfundraising) - [![LinkedIn](https://www.swellfundraising.com/hubfs/Swellfundraising-Mar2017-Theme/Images/linkedin_secondnav.svg)](https://www.linkedin.com/company/3605977?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A3605977%2Cidx%3A2-1-2%2CtarId%3A1459363657085%2Ctas%3Aswell%20fund) [![Swell logo](https://www.swellfundraising.com/hs-fs/hubfs/swell_just_website.png?width=144&name=swell_just_website.png "swell_just_website.png")](https://www.swellfundraising.com) - [Features ](https://www.swellfundraising.com/products) - [Case Studies ](https://www.swellfundraising.com/success-stories) - [Blog](https://blog.swellfundraising.com/) - [Join a Demo](https://go.swellfundraising.com/demo) # Junior League of Birmingham ## Community of Lights Campaign Online Campaign ## See how this organization uses Swell to encourage competition and great food! [< Previous](https://www.swellfundraising.com/successstory-sawyerville18-1) [Next >](https://www.swellfundraising.com/new-york-bar-foundation-online-campaign) #### inaugural Community of Lights Campaign --- The Junior League of Birmingham launched the Community of Lights Centennial Campaign in early 2017 with a commitment to raising $1.25 million over the next 5 years. To celebrate and commemorate the Junior League of Birmingham's 100th Anniversary, The JLB has committed to provide One Place Metro Alabama Family Justice Center the lead gift to acquire and remodel a space for operations. This effort kicked off in partnership with 20 Torchbearers who will pass their torches to a new set of committed advocates in 2018. And the cycle will continue until The JLB reaches its' zenith in 2022 with the success of 100 Torchbearers and their supporters.  - **Client: **Junior League of Birmingham - **Event Type:**Online Campaign  - **Other:**Ticketed Event, Person-Focused Fundraising (Torchbearers) ** - [**](https://www.facebook.com/sharer/sharer.php?u=https://www.swellfundraising.com/successstory-communityoflights17-0) - [**](https://www.linkedin.com/shareArticle?mini=true&url=https://www.swellfundraising.com/successstory-communityoflights17-0&title=&summary=&source=) - [**](https://twitter.com/home?status=) - [**](https://plus.google.com/share?url=https://www.swellfundraising.com/successstory-communityoflights17-0) - [**](mailto:?&subject=https://www.swellfundraising.com/successstory-communityoflights17-0&body=https://www.swellfundraising.com/successstory-communityoflights17-0) **THE CHALLENGE** 1. Launch an inaugural event (which will be a continuing effort for 5 years) 2. Create an interactive online campaign 3. Capture new donors 4. Highlight / Honor specific fundraisers (torchbearers) 5. Raise $200,000 6. Make donating easy 7. Allow donors and torchbearers to see their own fundraising efforts clearly --- **THE SOLUTION** 1. Utilize Swell's peer-to-peer fundraising tools and event platform to create a fun and personal  online campaign + event 2. Easy-to-use website template allows for multiple tabs to highlight and honor torchbearers 3. Allow donors to credit their gift to someone specific 4. Accept donations pre-event, during the event and post-event (online + credit card swipes on-site) 5. Capture new donors for the League 6. Track and encourage fundraising and donations through the website leaderboards and on-site with a visual app Download a written summary of the Junior League of Birmingham's Community of Lights Campaign. [ Click Here](https://www.swellfundraising.com/hubfs/Clients/Case%20Study%20file/Junior%20League%20Community%20of%20Lights%20(4).pdf) > How wonderful  > to have  > technology to support > non-profit fundraising  > and what a difference it has made! **THE RESULTS** - **56% **of campaign given my non-league members - **18,386 visits** to the event/campaign website - **624** first-time donors - Over **859 individual **donations - Raised ****$261,174****   - ![18491851_1662435890463349_4823081249027922974_o.jpg](https://www.swellfundraising.com/hubfs/Client%20Event%20Pics/18491851_1662435890463349_4823081249027922974_o.jpg "18491851_1662435890463349_4823081249027922974_o.jpg") - ![18422470_1662435737130031_173909852177353586_o.jpg](https://www.swellfundraising.com/hubfs/Client%20Event%20Pics/18422470_1662435737130031_173909852177353586_o.jpg "18422470_1662435737130031_173909852177353586_o.jpg") - ![18422476_1662436000463338_2466233998068852980_o.jpg](https://www.swellfundraising.com/hubfs/Client%20Event%20Pics/18422476_1662436000463338_2466233998068852980_o.jpg "18422476_1662436000463338_2466233998068852980_o.jpg") ### Is Swell for you? 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