THE CHALLENGE
- Create a two-week, online only fundraiser.
- Match the camp's existing branding.
- Keep donors and supporters engaged throughout the fundraiser.
- Display fundraising progress.
- Add in matching an offline matching grant to be reflected in the grand total.
- Update the website easily as the fundraiser progresses.
THE SOLUTION
- Quickly created an online fundraiser through Swell's user dashboard
- Empowered campers to make decisions about donation incentives
- Sell tickets to for Pie in the Face and Cool Down challenges
- Encouraged fundraising through leaderboards and pre-made social media share buttons
- Used Swell's dashboard to add offline transactions so the event website would reflect the true total
- Updated the page when to show completed goals and staff participation
We gained dozens of new donors in just a few short days and with minimal effort on our part!
THE RESULTS
- $33, 335 raised
- 223 individual transactions
203 registered fundraisers
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